We Want The Future

1. COMPETITION BRIEF
We are asking Europeans to create a newspaper ad that inspires others to preserve water now and for future generations.

Water is life’s most precious resource. Those of us who have it, take it for granted.

Ads should contain positive messages that, for example, could show what people can do in their daily lives to preserve water, to what we can do as communities, countries, and as global citizens.

The ad will be used as a public service announcement to be published in major European print media and other outlets.

The submitted work must include the “Drop by Drop” campaign logo. Language versions of the logo in original colours, negative or in grey scale are available for download. Please see below for details on prescribed size of entries and how to use the logo.

Submissions should take into account the Background information on the UN’s conference on sustainable development, and what is known as the “green economy”.

The deadline for submissions is 29 February 2012 at midnight.

1.1 Submission deadline
Submission ends at midnight (CET) 29 February 2012. Late entries will not be accepted.

All submissions must be made through the designated website www.dropbydrop.eu.

1.2 Selection Process
The organizer will appoint a five member pre-selection committee which will include a majority of practicing designers and environment experts whose role is to ensure that submissions meet the rules outlined in the Call for Submissions. The pre-selection committee will select 30 finalists which will be sub­mitted to the jury. A jury of prominent graphic design, advertising and marketing experts, as well as United Nations communication and environment experts will evaluate the 30 finalists. Entries not adhering to the rules may be excluded from the competition, at the discretion of the jury. The jury’s decision is final and there is no appeal.

The jury consists of the following members:

Mr. Jacques Séguéla – Vice-Chairman of world leading advertising and communications services group Havas

Ms. Catarina de Albuquerque – UN Special Rapporteur on the human right to safe drinking water and sanitation

Ms Connie Hedegaard – EU Commissioner for Climate Action

Mr. Omar Vulpinari – Head of Visual Communication at Fabrica, the Benetton Group communication research centre

Mr. John Vidal – the Guardian Newspaper Environment editor

Mr. Jens Assur – Swedish photographer

Ms. Ferah Perker – Turkish graphic designer and member of the Turkish Society of Graphic Design and of the Turkish Society of Advertising Creatives

1.3 Prizes
An award ceremony will take place on World Environment Day, 5 June 2012, in Paris.

There will be three awards. The first award will be a 5,000€ cash prize given by the Nordic Council of Ministers to the winner selected by the jury. The individual recipients of prize money will be responsible for the tax implications of their winnings.

A “youth prize” will be provided by Fabrica (for entrants of 25 and under).

A public vote prize will be offered by the Portuguese Government to the entry receiving the most votes from the public.

2. COMPETITIONS RULES
2.1 Participation
The competition is open to all citizens and residents of the 48 UN Member States in Europe: Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Former Yugoslav Republic of Macedonia, Malta, Moldova, Monaco, Montenegro, The Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.

Participants must be 18 years of age and over.

Text or slogans used in the advertisement can be in any of the official languages of the 48 European countries of eligibility. However all submissions must be translated into English, should they be in another language. Entries submitted without translation will be disregarded.

UNRIC and UNEP employees and all members of their immediate family, firm, or design teams (designers who collaborate on a regular basis) are not eligible to enter the competition.

2.2 Submission
All submissions must be made through the designated website. Received entries on paper or via post will not be accepted. Entry is free.

The contest opens for entries on 10 December 2011. Submission ends at midnight (CET) 29 February 2012. Late entries will not be accepted. All submissions must be made through the designated website www.dropbydrop.eu .

No responsibility is assumed on the part of UNRIC for late entries or corrupted files. Incomplete entries or entries that do not comply with the above formal specifications will be automatically disqualified.

Due to the high volume of last-minute entries, we advise you to submit your entry well in advance of the submission deadline

2.3 Technical requirements
Each participant can upload up to five images.

Image submissions should meet the following requirements when uploading on the competition website:

In JPEG format (RGB),Maximum size of 1000x1414px at 72 dpi, Horizontal or vertical orientation,Limit of 5MB per image.

The finalists will be requested to provide a high resolution image (minimum 300 dpi) in the prescribed size – A2 portrait or landscape (colour mode CMYK). The inability to produce a professional reproduction quality image in the prescribed size may result in an exclusion from the list of finalists.

The advertisement can include text, images, photos or any combination of these elements.

The submitted work must include the “Drop by Drop” campaign logo. Language logos in original colours, negative or in grey scale will be available on the competition website. Entrants are free to use any one of them. Under no circumstance should any of the logo components be separated. No filters and effects should be applied. The font, size and position of the text should be kept as it is. The logo must not be squashed, stretched or skewed.

2.4 Copyright and patents
Submitted advertisement must be an original, unpublished work. The entrant is responsible for the contents of the advertisement which cannot include copyright protected material. The entrant must have the rights for all the texts and images used in the submitted work.

The advertisement must not benefit any company, organization, political party or official interest group by the use, for instance, of logos, brands, or representatives or corporations, parties or organizations.

The advertisement must not contain any nudity, lewd, or otherwise offensive or inappropriate content. All submissions will be pre-screened by the competition moderator before they appear on the campaign website.

There can be no reference to your identification included in or on the entire artwork. However, all submissions must be clearly linked to its author. Creative credits will be requested if your artwork is chosen as a finalist. Creative credits for your artwork will be included in possible exhibits and print media.

Participants retain full ownership of their entry. Participants agree to grant UNRIC, competition media partners, UN Member States and the social initiatives that are associated with, and approved by, UNRIC an irrevocable, perpetual, non-exclusive, transferable, royalty-free, worldwide license to use, copy, exhibit, publicly display and distribute their submitted entry for any activity hosted by UNRIC or its partners. Every participant is granted and guaranteed the right to be credited every time their entry is published or displayed.

The material may not be reproduced for the purpose of commercial or personal financial gain, nor may it be used in any manner which implies United Nations endorsement of the products or activities of a commercial enterprise. The United Nations does not assume any responsibility for the misuse of material in production, re-production and activities of the endorsed partners.

Any decision made by the organizers in any matter relating to the print ad competition is considered final and binding. The UN cannot be held responsible for force majeure, should the print ad competition have to be modified or cancelled.

2.5 Selection Process
The organizer will appoint a five member pre-selection committee which will include a majority of practicing designers and environment experts whose role is to ensure that submissions meet the rules outlined in the Call for Submissions. A complete list of names will be announced in March.

The pre-selection committee will select 30 finalists which will be sub­mitted to the jury. The 30 finalists will be made public on the competition website on 2 May 2012.

A jury of prominent graphic design, advertising and marketing experts, as well as United Nations communication and environment experts will evaluate the 30 finalists. Entries not adhering to the rules may be excluded from the competition, at the discretion of the jury. The jury’s decision is final and there is no appeal.

Public voting will commence on 1 March 2012 and continue until 21 March 2012 (midnight CET).

The public vote winner will be announced on World Water Day 22 March 2012 and the overall winner of the competition will be announced on 5 June, World Environment Day. Selected entrants will be contacted via e-mail and asked to provide creative credits and further information.

2.6 Judging Criteria
“The future we want: Drop by Drop” ad competition recognizes those entries that demonstrate the value of design in a clear, creative, compelling and effective way. A discerning and qualified jury will identify submissions that serve as an effective tool to convey the value and importance of water.

2.7 Notification of winners
The 30 finalists, the first prize winner, youth winner and the public vote winner will be contacted via e-mail and asked to provide creative credits and further information.